Link Exchange As A Tool To Increase Page Rank
Posted Under: Free Web Traffic Solutions & SEO Tips
Owners of websites with high page rank are frequently approached by other owners whose sites have low page rank offering a link exchange. Usually, people don’t want to exchange links with sites of lower page rank.
When the PR of the site is lower than 4 you are to apply all your efforts to get more powerful sites to place the link to your site. This task is time consuming and quite strenuous as the percentage of refusals is quite high. The low page rank sites need link exchange because they want to increase their search engine ranking and get crawled by Google at the top of the search result list one day. There are some aspects you need to know about link exchange.
My previous experience shows that people want to exchange links because of page rank but not because they really like your site and find its content very informative or useful. Once I had to move the link of one of my linking partners to another page. When he found out about that, he told me there was no reason for him to continue our cooperation. The reason was simple: the page rank of the other page was lower than that of the previous one.
When webmasters came to know about the connection between links and page rank, people got obsessed with link exchange. This obsession forced Google to set some limitation on backlinks information. Having a site and caring about its page rank made people wonder how many actual links lead to their site. To see the exact number of links people use a special software tool which got so popular that it made Google nervous. It ended up with Google detecting electronic signature of this software and blocking it. It was done to calm people down and stop this backlink craze at least for a while. There is still some minor software tools left. But once their number has decreased webmasters became more focused on solid site promotion techniques, rather than just backlinking with every site possible.
The common belief is that link exchange is beneficial only when the links to your site come from higher page rank sites. Most webmasters do not believe that link exchange with less powerful sites can be also beneficial. You should understand that link exchange is not only about linking to high page rank sites. It is also about the unique content of the other site and its relevance to your site. The important factor is also the number of outgoing links from the site. Even a site with the highest page rank that has lots of outgoing links won’t help you increase the page rank of your site much because all its page rank value will be divided among all those hundreds of other sites that it links to. Thus, you will get just a tiny portion of its actual value. Be smart and use all the options of site promotion you can find.
Today Web technologies have become very popular. So no wonder that the Internet network has turned into a way of making money. But to avoid putting your web business in danger it is very crucial to know how to get Website Traffic.
Search Engine Submission is one of the most vital things which has to be focused on. Keep in mind that people today use online network to find info, and buy goods. And no doubt they use search engines for it. To make an online business prosperous, one should use every tool available. Also, Offline marketing may be of help as well if it is applicable to the business.
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