Page Ranking And Link Exchanging: How Are They Connected?
Posted Under: Free Web Traffic Solutions & SEO Tips
Page rank is the way Google determines the importance of every site. To get accurate data for the page rank determination Google analyzes the activity of the sites scrupulously. When one page links to another Google views it as vote casting. The logic is clear: the more votes each site gets the more important it must be. This assumption sounds common sense but it is not very accurate. Google views it from a bit different perspective. The vote that is cast is estimated in terms of the value of the casting page rather than receiving one. The importance of the site that casts the vote determines the importance and value of the vote itself. The vote eventually gives a portion of the casting site importance to the site it actually leads to. Thus, Google considers that the importance of each page comes from the value of the votes cast for it. Google takes these votes into consideration while setting the page rank of each page.
Page rank should not be the sole objective of your SEO work. It actually shows the result of the SEO work done. If you’ve been doing well, Google will indicate it by giving a higher page rank. The best indicator of successful site promotion is when the site appears on the top of the search results for the most important keywords. Of course, there is dependence between the search engine ranking position and the page rank of each page. That is the reason why webmasters are so obsessed with increasing the page rank.
But do not jump at every opportunity to link to any site. Google does not count each link. The obsession of webmasters with backlinks made Google set some regulations and restrictions. Google filters link farms. Thus, the links coming to your site from them don’t count. Moreover, you can even get penalized by Google for link exchange with such sites. Another Google filter is relevance calculator which estimates the relevancy of the incoming and outgoing links. The duration is another filter. Google considers long lasting links more important that recently created ones. If you make sure that the links go and come from quality sites with relevant content Google will definitely increase your page rank.
The PR is calculated by Google taking into account all incoming and outgoing links. Each link means that one site shares its value with the other one. This value portions add up and account for the increase of page rank for each page. Keep in mind that a link to a page with page rank of 5 that has a couple of outgoing links will be worth more than a link from a page with page rank of 9 and 50 outgoing links. Thus, while link exchanging think not only about the page rank but also about the amount of outgoing links from the site that interests you.
Today Online technologies have become very popular. So no wonder that the Internet network has changed into a way of earning money. But to avoid putting your web business in big problem it is very crucial to understand how to redirect expired domain traffic.
How to get search engines to crawl your site is one of the most significant things which has to be focused on. Remember that people today use online network to find info, and buy goods. And no doubt they use search engines for it. To make an online business prosperous, one has to use every tool available. This is why if you are aware of building search rankings much, you have real chances to achieve success.
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